Snow Rhyme In The East Photo Exhibition display at Gothenburg & Arlanda Airport

As part of the 2026 Happy Spring Festival (Sweden) series of events, “Snow Rhyme In The East- China’s Icy Realm Photo Exhibition” is being held at Consulate-General of China in Gothenburg and at Stockholm Arlanda Airport. This exhibition employs photography as a medium to systematically present the unique ice and snow landscapes, lifestyles, and winter tourism resources of northeastern China. Through four sections—City of Ice and Snow, The Winter Ceremony, Speed on Snow, and Circle of Life—it explores how ice and snow shape urban forms, cultivate lifestyles, invigorate winter sports, and sustain ecosystems in extreme cold.

On February 10, the exhibition opened at Consulate General of China in Gothenburg. Over 200 guests attended a guided tour of the exhibition, learning how ice and snow culture and the ice and snow economy are becoming new drivers of high-quality development in Northeast China and a new bridge for international exchange. They expressed their hope to have the opportunity to travel to Northeast China in the future and experience “Snow Rhyme In The East” charm firsthand.

From February 2 to March 2, the exhibition was dynamically displayed on high-definition large screens at Arlanda Airport. As a major transport hub connecting Nordic countries with the rest of the world, Arlanda Airport’s passenger flow covers neighboring countries of Sweden, European leisure travelers, and international tourists, with a daily footfall of approximately 50 000 visitors. In addition to showcasing winter landscapes, the large-screen exhibition consistently features logos such as “Nihao! China” and “Happy Chinese New Year” giving visitors an intuitive understanding of China’s tourism brand. This ensures high-frequency and wide-reaching visibility for China’s tourism image, further sparking interest in travel to China among people in Sweden and the Nordic region, and helping to cultivate potential source tourists for China.

Exhibition Date: 2026.02.02 – 2026.03.02

Address: Stockholm Arlanda Airport

Open to the public, no registration required.

Exhibition Date: 2026.02.11 – 2026.03.06

Address: Consulate-General of China in Gothenburg, Grönsakstorget 3, Gothenburg

Admission with invitation only.