十二生肖视觉符号属于中国古老传统中的吉祥符号，是中国传统吉祥图案的重要组成部分。牛，十二生肖中牛位居第二，是重要的吉祥动物神，也是民间的保护神。我们以中国传统文化中对“牛”的形象之演绎为灵感，刻画和诠释“牛”的故事，庆祝2021年牛（辛丑）年的到来。
The twelve Chinese zodiac visual symbols belong to the auspicious symbols in ancient Chinese tradition. They are an important part of traditional Chinese auspicious patterns. The ox, which ranks second in the Chinese zodiac, is an important auspicious animal god and a folk protector. As we celebrate the Chinese New Year, we get inspiration from the image of “the Ox” in traditional Chinese culture to characterize and reinterpret the story of the Ox.
视频由中国对外文化集团有限公司提供
Video provided by China Arts and Entertainment Group Ltd.
春回大地
RETURN OF SPRING
迎春牛在层层掩映的花之旋风后缓步走来，象征立春后万物复苏的勃勃生机。葫芦、纸扇、喜鹊等中国传统艺术元素寄予福禄双至、喜事到家的愿望。
The Spring Ox strolling behind the swirl of flowers symbolizes the renewal of everything in spring. Gourd, paper fan, magpie and other traditional Chinese artistic elements reflect people’s wishes for good fortune and luck.
风调雨顺
HARMONY OF NATURE
跟随戴望舒笔下的油纸伞来到江南水乡，那里已是“丝禽藏荷香，锦鲤绕岛影”。穿越祥云雨雾，镇水牛匍匐在湖边，它和象征长寿的白鹭一道，送来百业繁荣、天下安宁的祝愿。
Follow the oil-paper umbrellas in the poems of Chinese modern poet Dai Wangshu to watertowns south of the Yangtze River where egrets are concealed by scented lotuses and koi fish are swimming around the reflection of the island. Under auspicious clouds, Flood Protection Buffalo is resting in the lake with the egret that symbolizes longevity to bring us peace and prosperity.
五谷丰登
BLESSING OF HARVEST
满眼的累累硕果让人忍不住想伸手一摘，甜香的桂花仿佛一瞬间沁人心脾。勤勤恳恳的耕牛在金色的麦浪中，不失为一幅田野丰收图。
Ripe fruits all over the trees tempt you to pick while sweet-scented osmanthus flowers give off a refreshing fragrance. A hardworking ox standing in the middle of a gold wheat field constitutes a fine image of harvest.
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