Poverty alleviation is one of the most concerned issues of the international community. The primary goal set forth by the UN 2030 Agenda for Sustainable Development is to “eradicate all forms of poverty around the world”. In recent years, the rapid development of tourism has effectively promoted sustainable economic and social development of poverty-stricken areas. Poverty alleviation through tourism has become a new path and key to poverty alleviation around the world. In China, fighting poverty has long been a challenging task. Tourism has played a key role in national poverty alleviation with rural tourism facilitating local economic development and rural revitalization, especially in central and western provinces. Produced by World Tourism Alliance, the microfilm series Better Tourism, Better Life, Better World provides new ideas of promoting development through tourism while recommending some of the latest trending travel destinations in China that await your visit after the pandemic~

Case Study 1

Airbnb Explores a New Model of Precision Poverty Alleviation Combining Shared Accommodation with Tourism at Jinjiang Village, Longsheng, Guilin

Longji Rice Terrace, Longsheng

Episode 1: Jiangbian Home

Case Study 2

Xiaoshan, Hangzhou: Pairing-up with Congjiang, Guizhou in Tourism Assistance for Poverty Alleviation

Jiabang Rice Terrace, Congjiang

Episode 2: Hand in Hand Heart to Heart

Case Study 3

Xiao Nanjing Village, Jinzhai County, Anhui Province: Multiple Measures and Integrated Development of Pro-poor Tourism

Xiao Nanjing village / Wang Feng

Episode 3: Nostalgia

Case Study 4

OCT Group: Culture Tourism in Zhongliao Village of Sanya City + Beautiful Rural Construction

Zhongliao village, Sanya / Feng Shuo

Episode 4: I’m An Actress

Case Study 5

Yesanpo, Laishui County, Hebei Province: Tourism Poverty Alleviation New Model “Double Drive Factors and Four Establishments”

Yesanpo Scenic Area

Episode 5: A Sunny Hillside


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