欢乐春节 · Z世代的年国漫贺岁国潮最秀！ | Contemporary Design of Spring Festival

春节主题艺术展——中国年：文化与设计

Art Exhibition on Spring Festival – Chinese New Year: Culture and Design

展览从中国年俗形象视觉设计的角度呈现，通过时空、仪礼、器用、娱戏、馈赠等方面，对传统年俗中的衣食住行等各个角度进行展示，让年轻一代了解传统中的“中国年”。展览与中国五个艺术院校合作，提炼中国年俗文化元素，进行创造性转化、创新性发展，为今日“中国年”的视觉形象进行新的探索，用现代设计的方法对其进行再设计，应用和丰富今天的美好生活，综合呈现一个具有当代价值、文化特点和可能性的“中国年”。

The virtual exhibition examines Chinese New Year traditions of clothing, food, housing and transportation from perspectives of chronological and regional variations, rituals, utensils, entertainment and gifts, presenting fresh visual designs of Chinese New Year custom. It is aimed at letting the younger generation understand beyond traditional Chinese New Year. The exhibition invites five art colleges in China for cooperation to re-explore, creatively transform and innovatively develop cultural elements. The new exploration of visual image of contemporary Chinese New Year is re-design with modern methods, applied to enrich beautiful life in this era. The presented Chinese New Year is coined with contemporary values, cultural characteristics and reshaping potential.

浙江美术馆现场展览概览 Exhibition On Display at Zhejiang Art Museum

因疫情原因，该展无法来到瑞典实地展出，故而以虚拟展的形式为大家呈现浙江美术馆现场展览的概览，展示“新年画”、“新门神”、“新年海报”、“新福字”、“新红包”、“新民间玩具”等有着全新视觉体验的设计作品及其蕴含的设计理念。此外，我们还制作了一批中国春节主题的动画和短片，以剪纸动画、指偶动画和情景化角色扮演等形式，展现年轻人对中国年文化的全新解读和奇妙创意。

Due to the pandemic, this exhibition cannot visit Sweden. Fortunately, the live exhibition in Zhejiang Art Museum could still be overviewed in the short video as prelude of the online exhibition. This virtual exhibition covers new designs of New Year Pictures, Door Gods, New Year Posters, Fu Character, Red Envelope, Folk Toys and other design works of design concepts with renewing visualexperience. Audience could also watch a series of short videos about Chinese New Year, which include animations in forms of paper-cut, finger puppet and situational cosplay, exhibiting innovative interpretations from young people of Chinese New Year culture and their wonderful creativity.

中国年-动画《肖•像》 12 Zodiac Animals

展厅入口 Exhibition Entrance：

https://wx.zjam.org.cn/Interact/ZGN/index_en.html

金牛迎春——生肖设计虚拟展

Happy New Year of the Ox: Virtual Exhibition of Chinese Zodiac Design

十二生肖，又叫十二属相，是与中国十二地支和人出生年份相对应的十二种动物，包括鼠、牛、虎、兔、龙、蛇、马、羊、猴、鸡、狗、猪。中国古人观测到月亮满月十二次，确定了一年的时间长度。天干和地支相配，六十年完成一个甲子轮回，十二年也是基数。十二是“天之大数”，配以生肖，逐渐在民间形成很重要的“本命年”文化，有着独特的观念阐释系统，广泛应用并传承。

The Chinese zodiac, also known as “Shengxiao” or “Shuxiang”, is a repeating cycle of twelve years counted by the calendar system of “Dizhi” (Earthly Branches), with each year being represented by an animal. The zodiac animals are Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster, Dog and Pig. Ancient Chinese people measured the length of a year with a cycle of twelve full moons, and created ten “Tiangan” (Heavenly Stems) and twelve “Dizhi” (Earthly Branches) to make combinations representing a sexagenary cycle. The number twelve is thus regarded as the governing number of the universe, corresponding to twelve zodiac animals. This has led to an important folk culture of “animal year” with a unique conceptual interpretation system, which is widely present in the life of the Chinese people from ancient times to the present.

2015年开始，由中国北京市发起的“全球吉庆生肖设计大赛”，每年选拔并展示全球众多设计院校师生和设计师的生肖题材作品。吉庆生肖设计大赛推动了生肖这一中国传统文化主题的创新性发展和创造性转化，涌现出了许多新的优秀作品。此展汇聚了以生肖铜镜、生肖俑、生肖壁画、生肖主题绘画、生肖钱币、生肖印、生肖剪纸、生肖邮票等为形象资源而创作的当代优秀生肖艺术作品，来自11个国家的艺术家作品也展列其中。

Since 2015, the “Global Zodiac Design Competition” sponsored by the city of Beijing has been selecting and displaying the works of many teachers and students of design schools as well as designers from around the world. The competition has promoted the innovative development and transformation of this classic cultural tradition, from which many excellent works have emerged. This exhibition brings together outstanding contemporary zodiac artworks including zodiac-themed bronze mirrors, figurines, murals, paintings, coins, seals, paper cuttings and stamps. Artworks from 11 countries are also displayed.

在辞旧迎新，生机勃发的日子，我们用“金牛迎春——生肖设计虚拟展”送走“庚子鼠”，迎接“辛丑牛”，希望这个春天更加美好。牛年吉祥！

As we ring out the old year and ring in the new year in this season of vitality, let us bid farewell to the Rat and say hello to the Ox with “Happy New Year of the Ox: Virtual Exhibition of Chinese Zodiac Design”. We wish you all the best in the New Year of the Ox!

展厅入口 Exhibition Entrance:

https://show.chinaculture.org/shengxiaosheji/index.html